The best Side of Johnnie Walker Blue Label Ultra
The best Side of Johnnie Walker Blue Label Ultra
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Within our quest for the lightest bottle probable, we took our vision to a staff of specialist glassmakers. Checking out designs and glassblowing techniques to minimise glass utilization without having compromising longevity.
This new, lightweight bottle is often a thing of exquisite attractiveness; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We'll proceed making use of these learnings across our assortment, using far more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s five years of investigate and growth have intended the awareness obtained is being utilized through the array of Diageo products.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been developed by adopting a take a look at-and-discover design, coming up with and Checking out with out limitation and imagining what the future of light-weight luxurious packaging could convey.
World Structure Director at Diageo, Jeremy Lindley who led the look job, claimed, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the way forward for luxury. With other categories moving towards light-weight – for instance eyewear and substantial-functionality cycling – we questioned whether or not luxurious spirits could observe match. “We took our vision to a staff of pro glassmakers and through a five 12 months examination-and-discover system bit by bit uncovered how to make exquisite, light-weight glass.
From peaty whisky to fruity whisky, lean on our professional insights to find the entire variety and character of different whisky flavours.
The end result is really an sector-initial that, and accomplishing exquisite attractiveness, showcases what luxurious, lighter-fat, reduce-carbon bottles of the longer term could look like. As Component of the Diageo Spirit of Progress motion plan, Johnnie Walker aims to decrease the weight of glass Utilized in its packaging; an ambition that is targeted at decreasing the level of carbon emissions connected with packaging.three Whilst the technological innovation isn't nevertheless accessible to start bottles of this fat at scale, forever, the understanding Johnnie Walker has garnered is previously being applied to lightweighting assignments through the Diageo portfolio.
Yes—this collectible edition might be purchased on the web and shipped securely in your door with signature affirmation.
With much less than 888 bottles introduced globally, each bottle is independently numbered and presented in a very luxury collector’s scenario.
Learn more about Spirit of Progress – our world-wide ESG programme to help produce a far more inclusive and sustainable environment.
5 years in the past, Johnnie Walker established out with a particular ambition; to maneuver the spirits sector forward. Acquiring seen that many luxurious categories ended up heading in a brand new way – ‘delicate’, rather then ‘weighty’ – the manufacturer sought to experiment with one among its most luxurious whiskies. Aiming to press the boundaries of lightweighting glass, all in the title of development.
“We took our vision into a workforce of specialist glassmakers and all over a five yr exam-and-discover course of action gradually learned how to create classy, light-weight glass. The technological difficulties that lightweighting provides led click here us to include many style and creation requirements that we couldn't have envisaged at the start of our journey; from your prerequisite of the tear fall form which We have now moulded to still mimic the iconic square form of Johnnie Walker bottles, towards the addition of a protective cage to allow to get a round foundation, and the hand-creating and filling of each person bottle in order to avoid damages in creation.”
We acquired the lightest, strongest glass bottle you can also make with no compromising durability is usually a teardrop shape.
“We’re probably about 12 months from These initial items hitting the market as a result of the lightweighting plan.”
That is a a single-off bottle for now illustrating the artwork in the possible, for a design and style experiment and redefining light-weight as luxury. We are going to proceed to use these learnings across the wider Diageo range.
That undertaking fell to Diageo’s international layout director Jeremy Lindley. Toughness and safety have been Lindley’s priorities, but purpose required to adhere to kind. Just after learning that the In a natural way strongest condition for glass is the teardrop—the shape it By natural means assumes when liquid—Lindley and his crew designed a teardrop with sq. sides, inside of a nod to the vintage Johnnie Walker silhouette.
As well as this, for The 1st time in Diageo’s record, a license to our patent for gentle-body weight glass beverage containers might be presented on the royalty-totally free foundation to all as a method to stimulate progress in the broader sector.